Starting from no digital presence of any kind, we built out Steven’s web site and launched social presences on Twitter and Facebook. Not long after, we started a blog, and filmed a web series chronicling a week of his offseason training. Slowly, we began to spell out for people just who Steven Jackson was — not in cliches, but in the specifics of his experience. And as we did, Steven began to feel greater comfort in expressing himself, and clarity about what he represented.
In 2010, Steven commissioned us to film a documentary chronicling his life on and off the field for a single week of the NFL season. The result was A Week in the Life With Steven Jackson, one of five worldwide Webby Awards nominees for Best Online Sports Video in 2011.
A Week in the Life was featured on ESPN, the Wall Street Journal, the Jim Rome Show, the Scott Van Pelt Show, and numerous other media outlets. Armed with the documentary and Steven’s growing social media accounts, his representatives were able to secure a host of new endorsement opportunities. Steven’s increasing popularity also helped make him a Pro Bowl selection in 2009 and 2010 despite St. Louis’ respective 1-15 and 7-9 records.
That was just the beginning.