At the start of the 2008-09 season NBA, Derek Fisher was a three-time champion, had several clutch performances to his name, and was recognized as one of the true veteran leaders in the NBA. Yet he had no online presence of any kind.

When we began working with Derek, we had immediate and long-term goals. In the short term, we sought to capitalize on his return to the Los Angeles Lakers, and what might result from a team with championship caliber talent. Looking ahead, we wanted to solidify the key elements of Derek’s brand, and highlight those qualities in anticipation of future on and off-the-court opportunities.

Beginning with his web site, we made sure to emphasize the most noteworthy historical moments of his career: his famous 0.4 shot, and his return to Utah after helping his daughter face cancer. We clarified the role he had played throughout his career as a leader, from his first days with the Lakers to Golden State and Utah, and back to Los Angeles. Then, we began building his networks on Twitter and Facebook.

Services Include

Branding Strategy
Content Creation
Web Development
Social Networking
Media Interaction
Crisis Management

CAMPAIGN ELEMENTS

www.derekfisher2.com