Born in Guadeloupe, Johan Petro played his first basketball as a teenager, and based on his promise, he was accepted at Paris’ prestigious basketball academy, INSEP. Within a few short years, he was drafted into the NBA. Today, the 25 year-old center is working hard to improve his developing game.

Because Johan is still a reserve, developing an online campaign was geared primarily around showcasing his background, featuring his still growing talent, and taking advantage of any opportunities he had to play.

During the 2009-10 season, injuries thrust Johan into the starting lineup of the Denver Nuggets, and he delivered some notable performances. These were highlighted on his web site and large Twitter following. In the free agency period that followed, the New Jersey Nets took notice, inking Johan to a $10 million contract.  

Services Include

Branding Strategy
Content Creation
Web Development
Social Networking

CAMPAIGN ELEMENTS

www.johanpetro27.com