Ask the premier players in the NBA who the most skilled defenders are, and Luc Richard Mbah a Moute will be at the top of nearly every list. When we began working with Luc in the 2009-10 season, however, Luc’s defensive ability was one of the league’s best kept secrets.

So were many other of Luc’s unique qualities. At UCLA, he led the Bruins to three straight Final Four appearances, the first player to do so since Hall of Famer Bill Walton decades before. As a native of Cameroon who discovered basketball thanks to the NBA’s original Basketball Without Borders program, Luc was driven to give back to African youth with basketball aspirations. And as a professional basketball player, he was the ideal young player: eager to learn, driven to improve, and utterly without ego.

His online campaign is highlighted by a multi-pronged effort: a web site that stressed the messaging highlighted above, a social media effort that did the same, and an online store that revived “Moute Kicks Boute” from his collegiate days.  

Services Include

Branding Strategy
Content Creation
Web Development
Social Networking
Media Interaction

CAMPAIGN ELEMENTS

www.mbahamoute12.com