12.31.2010
Sundays are the mileposts of the NFL calendar, but the days between them mark the season's arduous journey. That is the premise of “A Week in the Life With Steven Jackson,” a three-part web series that spends one week -- all access -- with NFL Pro Bowl running back Steven Jackson and the St. Louis Rams.
Episodes will be aired exclusively on the web site of Steven Jackson (aweek.sj39.com) and the web site of the St. Louis Rams (www.stlouisrams.com) starting on Friday, December 31st, and concluding the first run on Sunday, January 2, 2011 -- just prior to the Sunday night divisional title showdown between the St. Louis Rams and the Seattle Seahawks. The episodes will subsequently be re-aired on the web site of the National Football League, (www.nfl.com).
“I wanted to give fans of the NFL a chance to see what a week of a season is really like,” said Jackson, one of the series’ executive producers. “It’s a story no one’s ever told, and I wanted to be the one to tell it.”
Filmed during Week 11 of the current NFL season, “A Week in the Life” showcases Jackson on and off the field from one Sunday to the next, chronicling how he and the Rams recover from a heartbreaking loss to the San Francisco 49ers, and prepare for a showdown with the NFC leading Atlanta Falcons. The three episodes – titled “Recovery,” “Reunion” and “Gameday” -- provide an intimate look into the life of one of the NFL’s premier players in the midst of a season, showing never before seen details about Jackson’s recovery and rehabilitation, his relationships with teammates and coaches, moments with family, and more. It is a story of struggle and survival; of solitude and togetherness; of frustration and hope; and ultimately, for Steven Jackson, of faith.
“Steven and the Rams gave us unprecedented access,” said David Neiman, president of Athlete Interactive and co-executive producer of the series. “The result is one of the most intimate, personal looks into NFL life ever shown before.”
“A Week in the Life With Steven Jackson” is a co-production of Shock N Awe and Athlete Interactive. (Total running time: 32 minutes.)
Watch "A Week in the Life" on the web site of Steven Jackson.
