Social media is everywhere.
An understanding of how to properly use tools like Facebook and Twitter is not.
Used effectively, social media can maximize opportunites for fan and media engagement and strengthen your brand. Used irresponsibly, social media can produce expensive, irreparable damage.
In the course of helping our clients amass more than five million followers, we have developed a strong understanding of how social media can be applied best, and why.
Quality and depth of participation in social media is critical in producing higher levels of loyalty and engagement.
Behavioral science research, on which our social media strategies are based, has demonstrated that the quality and depth of participation in social media -- not its mere existence -- is critical in producing higher levels of loyalty and engagement among fans and media. To be applied effectively, Facebook, Twitter and the like must be used together with clearly defined brand messaging, and original high-quality content.
The social reaction we elicit in our clients' social networks goes well beyond generating "Likes" or meaningless, shallow chatter. We use social media to disseminate and reinforce the essence of our clients' brands, ultimately influencing the conversation about each client in a deeper, more meaningful, revenue-generating fashion.
Traditional methods of marketing are rapidly being displaced by social media. A rigorously designed application of social networking tools, combined with thoughtful feedback from various sources of analytics, is an invaluable way to compile a base of loyal, enthusiastic fans, powerfully promoting your brand and creating financial opportunities.
